Designing Your Web Site to Maximize Traffic
Cheap Registras Designing your site to maximize traffic from the search engines is not a difficult task but it does require you to think ahead and plan your SEO strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it. If you already have an existing web site, then you may need to take the time to read up on these SEO strategies and make some changes to incorporate them into your web site.
Having relevant "keywords" to support your domain name is also an important consideration and will enable customers to find your online business effortlessly through Web based search engines. Another excellent marketing tactic you should consider is to have multiple URL addresses (including your domain name) point to the very same Web site. This is very simple .....This will allow you to keep your legacy domain name, business names conduct commerce and are listed in the search engines, significantly increasing your Web site's overall traffic."
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You can take a look at some sites we have designed in our web portfolio here. You can see more examples in our Website Design portfolio. Web Header Design If you already have a website, why not add a banner or a header to really grab your customers attention. Take a look at some headers and banners that we have created to maximize the impact of our clients websites below. You can see more examples in our Web Header Design portfolio.
Godaddy Using Style Guidelines Effectively
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Domain Porfolios I will discuss 13 ways in which you can improve on your existing
web site or boost a brand new web site into the stratosphere of
high rankings. These are NOT SEO tricks but rather tried, tested,
ethical and true methods that we know to work effectively. We all
know that in reality there are no real SEO tricks. True success is
achieved through hard work, research and implementation of a
thorough and complete SEO strategy.
6. Is your web designer just designing your pages and leaving the domain name and hosting up to you Beware of this. Sometimes their quotes only include the design itself. If you don't understand domain names and hosting, and then manages this year after year. Websites with top level domain names (.com, .net, .org) are taken more seriously. So it wouldn't make much sense to have a professionally designed site hosted on a free site like Geocities.
Domains For Sale Without further ado here is a checklist of important items to
consider and implement into your SEO strategy.
Domain Optimizing Using Javascript or Other Unspiderable Code
Domain Resellers If you intend to use Javascript on your web page it is best to
use it sparingly or not at all. Search engine spiders cannot read
Javascript and it is possible that along with ignoring it when they
come across it on your page, they may also get hung up on it if you
are using a lot of it. If you really need to use Javascript you can
safely use it by putting the code into a separate JS file and
calling it with a single line of code which you place between your
<head> and </head> tags within your web page. The code
used to include your JS file looks like this:
Namepros <SCRIPT LANGUAGE="JavaScript" type="text/javascript"CSS
style commands, do not include them within your actual web page
source code. You don't want search engine spiders to have to wade
through 100 lines of unreadable code before they reach your actual
content. Instead, place your style guidelines into a separate CSS
file and call them with a single line of code from within your
<head> and </head> tags by using the following
code:
Domain Parking <link rel="stylesheet"
href="replace-with-style-file-name.css">
Cheap Registras Primary Keyword Layout
Name Com Examine your web site from a source code point of view and
ensure that your primary keywords or phrases will be spidered
first. When search engine spiders read your page they read the
source code just like we would read a book from left to right - top
to bottom. We know that search engines place higher relevancy on
keywords and phrases which appear closer to the top of a page so it
stands to reason that if you've got a large table full of graphics
appearing at the top of your source code before your primary
keywords, then you can achieve higher rankings by adjusting your
layout and placing a well written search engine optimized paragraph
above that table full of graphics.
Godaddy Spiderable Text Present on Each Page
Parked Com Many times I have seen some very pretty web sites, but their
chances of ranking high for any relevant keywords have been dashed
by the use of only graphics and very little or no text on the
pages. It is very important to your SEO strategy that you make
sure that you've taken the time
to write some quality textual content for your pages. Don't
write nonsensical text filled with blatant sp@m. Instead, take a
few extra minutes and write 4-5 quality paragraphs which clearly
explain the theme of your site and the particular page you're
writing for.
Domain Porfolios Proper Use of robots.txt File
Domains For Sale On several occasions I have performed an analysis of a client's
web site only to discover that they had inadvertently blocked
spider access to their web site by incorrectly formatting their
robots.txt file. It is critical that you know what you're doing
when you use a robots.txt file. If you are unsure of the correct
syntax when modifying or creating a robots.txt file, I recommend
you not use a robots.txt file at all. This may sound
counterproductive, but it's better to be safe than sorry.
Accidentally blocking the spiders can result in a loss of all your
rankings. It would almost be like starting over again to repair the
damage. For help on correctly formatting your robots.txt file,
visit robotstxt.org .
Domain Optimizing Dead Links and 404 Errors
Domain Resellers If you are not checking for broken links on your web site, then
you should start immediately and make this a part of your SEO
strategy. You can never be 100% sure of your link integrity,
especially when your site has 100, or more, pages. Aside from
losing potential customers into a vortex of 404 errors, you risk
more than that from a search engine perspective. When a search
engine spider visits your web site and finds broken links, the
impression left is that your site is not regularly maintained and
updated. Not much is known about how the engines view this, but
your crawl status may be assigned a low priority by visiting search
engine spiders. In other words, the spiders may not visit your site
as frequently as they visit sites with 100% link integrity. So make
sure you download some link checking software and begin a regular
schedule of verifying your link structure.
Namepros Using Images For Primary Navigation Links
Domain Parking Many webmasters like to use fancy looking navigation links but,
in doing so, they fail to establish a theme for their sites. For
instance, using a graphical link back to your
home page does not tell the
search engine spiders what that link is about unless the spider
actually visits that page. If you use optimized ALT text on that
graphical home page link, then that would be a step in the right
direction. But to maximize the effect and clearly define the
theme of your web site, you need to use a text link that has
your primary keyword or phrase within the link text. This is
called Link Reputation.
Cheap Registras Home, Site Map and Contact Page Links
Name Com The Home, Site Map and Contact pages are your site's primary
pages and should be your SEO strategy top priority. It is essential
that these pages be spidered and exposed to your site visitors. To
ensure that they are spidered, place links to them near the top of
your source code on every page of your web site. Your home page is,
of course, the main entrance to your web site so you want that to
be the focal point in the search engines. Your site map page should
(if properly optimized) have links to all of your sub pages and use
primary keywords belonging to each sub page within the link text
pointing to those sub pages. Your contact page is just as important
because it's used by visitors who have questions or who wish to
order products and services.
Godaddy Redirected Pages
Parked Com When a web page has outlived its usefulness, webmasters will, on
occasion, redirect visitors hitting that page to another page.
Search engine spiders, however, take a dim view of page redirects.
If you change the content of your site and find that you have no
further use for a page, do not place a redirect on that page.
Instead, remove the outdated content and replace it with something
relevant. Include a text link to your home page or to a new
replacement page. When you remove a page or place a redirect on an
outdated page, you're cheating yourself out of better rankings and
search engine traffic. Moreover, using page redirects can result in
the removal of your site listing in search engine databases with a
consequent loss of revenue.
Domain Porfolios Excessively Small Type Font Sizes
Domains For Sale Text in a font smaller than font size 2 is normally reserved for
copyright information and the legal jargon often seen at the bottom
of web pages. Use font size 2, or greater, for the majority of text
on your page. Font size is a major factor in SEO strategy because
the font size used defines the relevancy a search engine spider
assigns to the content it finds on your page. An example of this
would be the text within heading tags (H1 through to H6). Text
surrounded with H1 tags has a higher relevancy placed on it than
text surrounded with H6 tags. Visit the w3.org website for a better
understanding of how on-page text is viewed by search engine
spiders with regard to importance and relevancy. Search engine
spiders tend to follow the W3 HTML standard.
Domain Optimizing Hidden Text, Door Way Pages and Other Tricks
Domain Resellers Nowadays search engines are pretty smart and trying to trick
them is not a wise course of action. Take some time to stop and
examine your approach before proceeding with your SEO strategy. The
rule of thumb is that if it looks like spam or could be perceived
as spam by the search engines, then it probably is spam. The last
thing you need is for a competitor to report unethical SEO tactics
to the search engines. Such tactics could result in a loss of
existing site listings as well as a ban on future submissions. So,
to ensure the longevity of your online
business, stay away from any
technique that looks unethical.
Namepros Using HTML Frames
Domain Parking In short, don't. Frames are not very search engine friendly
because search engines cannot read a framed source document that
tells your browser to load more than one page in your browser
window at the same time. Thus, achieving a high PageRank on your
home page is difficult. Frames also make it hard for search engine
spiders to find all of your sub pages.
Cheap Registras Non-Spider-Friendly URL's
Name Com If the URL's for your web site contain characters such as &,
$, =, %, etc., that is they are dynamic in
nature, then search engine spiders
may not be able to read them. And, if they can't be read, then the
search engine spiders won't be able to follow them to index your
pages. However, there are solutions available to fix this problem.
For example, webmasters who have sites hosted on servers with Unix
operating systems can use Apache mod_rewrite to rewrite URL's that
contain a session ID, or other nasty characters, into search engine
spider friendly URL's.
Godaddy SEO, of course, is not just limited to the 13 areas covered in
this article, but if you apply the SEO strategies outlined in these
13 areas to your web site, you will find that your site rankings
and traffic improve dramatically.
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About the Author
Domain Porfolios Brendon Turner is a certified search engine optimization specialist with 8 years experience as a Senior SEO Consultant. Brendon also maintains ProfitGazette.com , a progressive weekly edition of real-world online marketing business tactics that work!
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