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Search Engine Information from the ECOMXPO Convention

Cheap Registras I attended the ECOMXPO convention and found one seminar to be very helpful and informational and though I would share the knowledge with you. This seminar called, "Getting the Word Out" gives many ideas on how to bring traffic into your web site AND generate a better ROI (Return on Investment) to get more sales.

Brett Hurt of Bazaar Voice

Having relevant "keywords" to support your domain name is also an important consideration and will enable customers to find your online business effortlessly through Web based search engines. Another excellent marketing tactic you should consider is to have multiple URL addresses (including your domain name) point to the very same Web site. This is very simple .....This will allow you to keep your legacy domain name, business names conduct commerce and are listed in the search engines, significantly increasing your Web site's overall traffic."

Name Com The first presenter Brett Hurt of Bazaar Voice was explaining word of mouth marketing and gave some startling statistics on how these techniques can help.

For most websites, the majority of traffic comes via search engines. SEO (search engine optimization)

Godaddy First of all 56% of all online shoppers start at a retailers brand web site to find out about their product and when they do the research on what they are searching for they are influenced by these areas:

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• Relevance
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• Credibility
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• Customer Support
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• Customer Feedback
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Tips on Search Engine Positioning (Part II) We continue with our series on Search Engines and this month, we focus on Search Engine Optimization. Search engine optimization, also known as search engine placement and positioning, is the process of improving and enhancing a website's internal elements (such as titles, meta tags, textual content) and external factors (such as link and click popularity) to achieve high search engine rankings.

Parked Com Brett gave an example of how PETCO tweaked their web site to make great improvements in their sales by creating a link to a new web page entitled, "Top Rated Products". The Top Rated Products (TRP) page had a listing of the most popular items that sold at PETCO instead of showing the visitor an overwhelming amount of products. From the addition of this page on PETCO's site they increased their conversion rate by 35% and had an increase of 40% of sales per order.

How did they do this?

If you have great domain names for sale, we're interested. Tell Us About Your Portfolio »

Domain Porfolios By applying Web 2.0 designing to their web site. They put the most relevant products on the TRP page, added credibility by posting customer testimonials next to the product, had one on one customer support, and utilized the knowledge that was received from the customer feedback forms. The feedback they got from the forms told PETCO what customers wanted to see in their shopping experience.

Performance Domain from BuyDomains. to Begin Your Search Promoting Your Online Business Of all the strategies you use to promote your business online, the most important by far is search engine marketing. Search engine marketing (SEM) is a term that encompasses both paying for a prominent position in search engines and directories, as well as going through a process called search engine optimization to ensure that your site becomes visible through natural or "organic" means.

Domains For Sale Web 2.0 is a phase of web design and marketing that makes visitors more interactive with the web sites through the use of feedback forms, forums, testimonials, product rating, live chat support, etc. With this knowledge the search engines are putting value on this input into their search engine algorithm to provide better search engine result pages (SERPS). With this kind of input the search engines can provide better results of what visitors are looking for.

Domain Optimizing One of the examples given at the seminar was that by reading the customer reviews on a certain camera they found out that 61% of them mentioned that the camera supported Dolby 5.1 surround sound. Since this was such an interest to the consumers they added that little bit of information onto their web site and watched their sales go up.

Domain Resellers When doing keyword research for clients I can usually get a good 'feel' for what customers want and are searching for by examining what they type into the search products. If they are concerned about side effects of a product, what information they are looking for, and other concerns that they may have. In my keyword research report I include my conclusions of what people are searching for, what their concerns are, and a list of the search terms they are using so that my clients can tweak their web site around to what the customers are looking for and answer the questions they may have on a certain product.

With the addition of 'Review Pages' to web sites these things were discovered:

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• 'Review Pages' rank higher in Google
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• 84% more page views to the web site
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• 60% higher conversion rates for making sales
• 50% higher purchase values per order
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Namepros After the company discovered how valuable reviews were to their web site they implemented a plan to give away a $250 gift certificate to someone if they wrote a review to generate more reviews for the site.

Susan Sweeney

Domain Parking The next speaker was Susan Sweeney of her self entitled company Susan Sweeney and she talked about viral marketing.

Cheap Registras Here are some of the recommendations she had made to increase word of mouth to your web site:

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• The addition of 'Tell a Friend' buttons to a web site
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• Send incentives in newsletters to generate more newsletter subscribers
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• Find a 'Viral Marketing Script' that puts a form on your web site
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• Put reminders of encouragement to visit other web pages
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Name Com With Susan's viral marketing word of mouth can spread easily for your web site and when someone is referred to your web site they get it from a trusted source. Their friend!

Roger Dooley of Dooley Direct

Godaddy The next speaker was Roger Dooley of Dooley Direct and he talked about how Web 2.0 goes hand in hand with Word of Mouth Marketing.

Parked Com Roger then went on to discuss how an interactive site, which is what Web 2.0 is all about, helps with marketing. Through the user added content from such things as Blogs, discussion forums, feedback forms, and wiki generated sites he explained how you can add credibility and respect to your web site to increase your sales.

Matt Bailey of Site Logic Marketing

Domain Porfolios Last, but not least was Matt Bailey of Site Logic Marketing discussed how forums can make or break a site.

Domains For Sale He gave an example of one site that added a page to their web site called, "Basement Bargains" where they can sell off extra inventory for a lower price and offer a discount on shipping if they ordered from here.

Domain Optimizing What they found out came to them as a surprise! People found out about the discount and posted it on forums that list sales and discounts such as www.fatwallet.com, www.fishingfordeals.com, www.teachers.net, and www.mycoupons.com. From these forums people listed the good deals they got from this web site, what the customer support was like, and the good experience they received when dealing with this web site. In essence they received testimonials from these forums bragging up their web site which led to a number of good referrals and increased traffic to their web site.

Domain Resellers All in all these were the results they received:

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• Exceeded sales goal by 800%
• Received 5,887 search engine visitors to their web site
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• The search referral rate reached 51.37%
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• The conversion rate on sales was 7.01%
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Namepros Here is a breakdown on the visitors to their web site:

• 1,828 came from the forum on www.fatwallet.com
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• 642 came from the forum on www.mycoupons.com
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• 330 came from the forum on www.teachers.net
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Domain Parking 40% of the sales made at this web site came from these forum referrals.

Cheap Registras So the important thing to remember about this is that customer service is more important than the actual deal and if you have a good word of mouth about your service it can be profitable.

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Name Com This is Michael Rock of www.webrankingconsultants.com signing off to find more information that will be beneficial to you!

Godaddy Michael Rock is a search engine optimization specialist that provides website positioning strategies, SEO consultation, keyword research, analyze competition, web site analytics, and website linking campaigns to help you achieve better search engine ranks!

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