Domain Names for Sale, Parking optimization, My Portfolio

Copyright 2006 Paul Arinaga

Cheap Registras There's a debate raging in marketing circles: should you use SEO or Search Engine Optimization techniques on your website or not?

The new tools, available for free to Aplus.Net customers, friendly content, and aide in the tracking of results for search engine optimization (SEO) efforts.

Name Com First of all, what do I mean by SEO? Search engine copywriting requires that the copywriter concern himself with the strategic placement of keywords, tags and the like within his web copy to get the web page as high as possible in the search engine rankings.

For most websites, the majority of traffic comes via search engines. SEO (search engine optimization)

Godaddy According to a survey by Enquiro and MarketingSherpa on the role of search, over 60 percent of BTB buyers research products online from 2-12 months in advance of a purchase, and 69 percent of them start with the "organic" (i.e. search engine) listings. So, ranking high with the search engines is important.

Start with the SEO company's own website. But "SEO" has 118, 000, 000 results in Google, and "search engine optimization" has 27, 200, 000 results, so don't expect the site to rank high for these generic terms. Also note that some SEO companies don't try to optimize their own sites for SEO because they get most of their business through referrals.

Parked Com That said, there are several other points to take into consideration:

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Domain Porfolios (1) How does "organic" website traffic fit into your overall sales process? Do you drive traffic to your website using other means (advertisements, direct sales calls, seminars, free white paper offers, etc.)? And how qualified are the leads that come from the search engines?

mortar store and serve the local community. Being knowledgeable about search optimization (SEO) with help from your web hosting provider, you've optimized your website for keywords that include the name of your city and perhaps even your neighborhood. You've got your site listed in local directories such as Yellow Pages and directories specific to your area. You advertise in the local media with your domain name in the ads.

Domains For Sale (2) You need to make it into the top 10 or top 20 (any lower position is of little or no benefit). How much competition is there for the keyword? How likely is it that you'll make it into the top 10-20 listings without too much effort?

Domain Optimizing (3) Search engines are constantly tweaking their algorithms (partly to prevent the "black hat" SEO experts from manipulating rankings) so just optimizing your pages is a moving target.

Domain Resellers (4) Ultimately, content is king. Having plenty of useful (fresh) content on your site will probably do more for your rankings in the long-run than SEO will. Moreover, content is a more stable contributor to high rankings.

Namepros (5) Incoming links (other website linking to your site, ideally websites that are ranked high and are highly respected) are generally considered more valuable than simple keyword optimization and the like. See www.alexa.com to research website rankings.

Domain Parking (6) Keyword optimized pages can sound slightly strange; they often don't read well. Moreover, their selling power may be weaker than pages that focus first and foremost on the prospect, rather than the engine.

Cheap Registras In the end, it's probably best to follow a 3-part strategy:

Name Com (1) Focus on writing the most convincing copy you can, aimed at the human reader rather than the search engines.

Godaddy (2) Optimize the keywords, if you wish, but never change a word of strong copy if that change will weaken the copy, even if SEO best practices dictate such a change.

Parked Com (3) Once the page is up and working (e.g. generating strong conversion), optimize it for the engines by tweaking the copy, but test to make sure that those edits don't reduce conversions.

Domain Porfolios So, do SEO, but use SEO intelligently and always put your (human) prospect first.

Domains For Sale There's also a larger point here: besides search engine optimized pages and clever copy, what really drives traffic to your website - and keeps visitors coming back - is useful, fresh content.

Domain Optimizing Content is STILL king!

Domain Resellers
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Namepros Paul Arinaga is a professional freelance copywriter specialized in helping software and other technology companies improve their marketing materials to get more and better leads.
http://www.paularinaga.com
This article is excerpted from "The Software Marketer's Toolkit".

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