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Do not use the meta keywords tag. Many people still think of this as a quick fix for SEO. It's not. Google no longer uses it. In fact, it is likely that Google penalizes sites that do employ the meta keywords tag. Yahoo is perhaps the only search engine that still uses the meta keywords tag but places very little weight on it. By placing this tag on a web page, the primary beneficiary is your competition. How so? The meta keywords tag gives your competitors a nicely formatted list of your important keywords. Don't believe me? Try the free keyword research tool at the end of this article.

Cheap Registras Search engines used to rely heavily on the meta keywords tag to guess which keywords were relevant on a web page. Now search engines are sophisticated enough to examine the actual keywords in the body of a web page. Major search engines place little, if any, value in the meta keywords tag. There is more risk than reward in using the meta keywords tag because your competitors can view the meta keywords tag and can steal your keywords. What do I mean by "steal" your keywords? By placing the meta keywords tag on a page, you are, in effect, giving your competitors a list of your important keywords. They can then use these keywords and buy PPC ads or optimize their own site for your important keywords. Why give them this sort of business intelligence? Having invested time and money on exhaustive keyword research to identify the important keyword phrases to use for your own SEO and PPC efforts, why on earth would you make a list of your high value keywords public?

This prohibition on use of the marks includes, without limitation, use as Meta tags, in domain names, and on other sites.

Name Com Here is our meta keywords advice: do not use the meta keywords tag. Instead, make sure the title of your web page has your important keywords and that those keywords are repeated in the body of your web page. If you want to, create a meta description tag. The search engines do use that meta tag, but it's not essential for SEO. Creating good content is essential. Each page should have useful content and include your important keywords. Don't try to stuff all of your important keywords onto a single page. Create pages around a theme, a small collection of keyword phrases. For instance, target 1-3 keyword phrases per page. Write a title that incorporates those keyword phrases. If the title seems awkward from the point of view of your audience (site visitors not the search engines), scale back the number of phrases and try again. If you choose to write a meta description tag, it should reinforce the keywords already in the title tag. The body of the page should then include those important keyword phrases. Again, though, the content of the page should be written for your site visitors and not seem awkward.

It is therefore important that your Meta Description Tag is nicely composed describing your page offering while enticing the user to click on your listing. open Head tag Meta name="description" content="Here you write description that covers the most important aspects of meta tags in relation to website optimization or SEO." closed Head tag Useful Tips for Writing Meta Description

Godaddy Since many web sites do still use the meta keywords tag, we have developed a free keyword research tool that will analyze the meta keywords of your competition. Use the tool to see what keywords your competitors are embedding in their meta keywords tags and then research these keywords using other freely available tools. When I begin work for a new client, I ask them for a list of their competitors' web sites. I plug those into the tool and it gives me an instant list of keywords. That's only the beginning, a starting point for further keyword research. As time goes on, I expect online businesses to become a bit more savvy regarding meta tags and this tool will no longer provide a quick start. In the meantime, use the free keyword tool and crush your competition!

META Tags Special care should be used with the words used in your META tags. META tags are not something you see when viewing a Web site, but are embedded into the HTML coding behind the scenes. Some search engines look at the META tags of a Web site for keywords or phrases that a surfer might type into a search engine to find your Web site. For example, a Web site that offers Web design services might use "Web design" and "Web development" for their keywords. The use of name brand words or company names should always be avoided. For example, using the word "Macromedia" which is a company that sells Web design software or "Dreamweaver" which is the name of a software program that Macromedia sells, as keywords in META tags could certainly mean a potential lawsuit between yourself and Macromedia.

Parked Com Richard Ball founded Apogee Web Consulting LLC, a full service search engine marketing firm, to help businesses succeed on the Internet. Use the company's free search engine marketing tools. Prior to starting Apogee Web Consulting, Richard was a software developer for America Online. He has a degree in Aeronautics and Astronautics from MIT.

< / META name="description" content="Meta Description Tag Goes Here"> META name="keywords" content="Meta Keywords Tag Goes Here"> / If Meta Tags are invisible to users, then why are they important The simple answer is that Google and other search engines use both Title and Meta Tags to help determine the rank of the page. Therefore, if your Title and Meta Tags have relevant keywords, your page will be more likely to rank well.

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