Domain Names for Sale, Parking optimization, My Portfolio

There is much debate in the general public and in the search engine optimization community as to what amount companies should pay for search engine optimization expertise.* Prices are all over the board, and can be influenced by an SEO firm's size, reputation (or lack thereof), resources invested in customer service, and many other factors. Moreover, there are a variety of pricing models from which to choose.

Cheap Registras Rather than hire a firm, some companies instead opt to attempt this specialized discipline in-house in order to "save" money. Of course, there is a cost associated with this option as well--labor. Often, the cost of effectively performing SEO in-house, when fully calculated, will be equal to or greater than the costs of outsourcing (due to a sizable learning curve and the necessary testing and experimentation required).

If you have great domain names for sale, we're interested. Tell Us About Your Portfolio »

Name Com In any case, companies often make decisions on whether to outsource (and if so, which provider to choose) based solely on price. However, one thing that is rarely factored into the decision making process is the potential cost of doing SEO wrong.

For hosting accounts that include a free domain name(s), a $15 charge will be assessed to cover the cost of the domain name registration.

Godaddy The Price Tag

The BuyDomains domain name portfolio includes 800, 000 of the world's finest domains. With the depth, quality and selection available at BuyDomains.com you are bound to find more than one domain name that will drive traffic and build your brand. BuyDomains has been the world's leading domain market since 1999 due to the quality of our exclusive domain name collection and our dedication to customer service. Our growing portfolio of domain names is the world's largest single premium domain collection.

Parked Com The most obvious cost of doing SEO wrong is the price that was paid for the actual work, whether paid to a firm or toward salaries for internal resources. While this is the most quantifiable cost and the easiest to recognize, it is generally the least expensive consideration. This concept is sometimes difficult to understand, since there is typically a finite sum the company considers "at risk" when they sign a contract with an SEO firm or commit internal resources to the task.

We have several different offerings to serve your domain name needs. priced domain name + service bundles, which include a new domain name or domain registrar transfer AND either Parking, Plus service, offer unsurpassed value. For those concerned with secure internet transactions, our SSL certificates provide an easy and cost effective solution. If you require service for country code and specialty domain names (.TV or .CC for example) or simply do not wish to move your domain names from your current registrar, Plus service at excellent prices.

>

Domain Porfolios Penalization Issues

Every day, thousands of domain names are registered. Many are registered by small and medium sized businesses or individuals. The era of registering only one domain name is over as many have realized the profit potential in domain names. Some use domains to develop complete websites for many reasons, and others purchase domain names for parked domain traffic or simply for future resale value.

Domains For Sale In many cases, companies hire shady optimization firms that use underhanded techniques to increase rankings. Other companies use well-intentioned but over-eager internal resources that implement dated, and often dangerous, methodologies. Such strategies may work in the short term, but it is typically only a matter of time before the search engines catch on to the gimmick and the site becomes penalized**. In this scenario, the company actually winds up in a worse situation than before they hired the search firm or committed the internal resources, since now they have lost any search positions with which they started! Afterwards, getting back into a search engine index is difficult and sometimes near impossible.

Domain Optimizing Lost Opportunity Cost

Domain Resellers Search is currently one of the hottest marketing channels in the world, and increasing numbers of companies are jumping into the mix and realizing outstanding returns on their investment. However, it can take several months to attain optimal results with search engine optimization, and choosing the wrong provider or using ineffective methodology can delay any returns. It is critical that the methodologies used at the outset are effective and timely to minimize the waiting period for results.

Namepros Disenchantment Leading to Channel Abandonment

Domain Parking Worse yet, sometimes a company that hired an inexperienced or unscrupulous firm, or used internal resources to little effect, will abandon the idea of pursuing SEO. Frequently, companies will make blanket statements about how SEO "doesn't work for their business", because they didn't get results from a single poorly-executed initiative. This mistaken belief is potentially the most expensive cost of doing SEO wrong, since the major increases in revenue that SEO can provide are never realized by such companies (although they are often realized by that company's competitors).

Cheap Registras Conclusion

Name Com While price can (and should) certainly be a factor in the SEO decision making process, it should not be the primary factor. Unfortunately many companies who think they are saving money when making SEO decisions find out later that the actual costs of doing SEO wrong can make the "savings" pale by comparison. Worse yet, firms that focus primarily on price will sometimes unknowingly embrace methodologies that put their site at great risk for penalization and at best do not get the anticipated results. Meanwhile, those who abandon SEO entirely due to a single bad experience leave the channel wide open for their competitors, who are usually happy to take advantage.

Godaddy
* For the purpose of this article, we refer to "natural" or "organic" search engine optimization, where a company helps a firm to show up prominently in the natural results, as opposed to the "sponsored" or "paid" results.

Parked Com ** While fear of penalization is often used as a scare tactic by SEO firms, the threat is very real--one need only read about the recent Traffic Power fiasco to confirm it:

Domain Porfolios Related Articles:
http://www.isedb.com/news/article/953
http://www.seoconsultants.com/traffic-power/clients
http://www.mediumblue.com/newsletters/index.html

Domains For Sale Scott Buresh is the chief executive officer of Medium Blue Search Engine Marketing. He has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), Search Engine Guide, MarketingProfs, SEO Today, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and ZDNet. Medium Blue, an Atlanta search engine optimization company, serves local and national clients, including Boston Scientific, DuPont, and Georgia-Pacific. To receive search engine marketing articles and news each month, register for Medium Blue's email newsletter, Out of the Blue.

[ Comment, Edit or Article Submission ]